The Creative Campus Voting Project investigates how the skills and sensibilities of art and design practice can make the voting process less confusing, more visible and appealing to college-age voters.
In 2018, 40% of college students nationwide participated in the midterm elections. While this was a marked improvement from 2014 (19% participation), a troubling gap in college voter participation remains (Thomas, et al., 2019).
Our project addresses this civic challenge. Using methods from creative practice, we translate behavioral science insights into action to increase college-age voter participation.
Our team of experts from art and design use a range of communication techniques to deliver key information at critical touchpoints with the clarity of visual design and unexpected vibrancy of creative play. Our inviting, celebratory experiences and materials deliver practical, accessible information that both engages and educates college-age voters.
We began in the summer of 2018 by addressing a key tripping point for college voters in Michigan — eligibility for absentee voting. Our explainer video had 13,000 social media views and 300 shares across the state.
In Dec 2018, over 170 students responded to an online survey about their Fall 2018 voting experience, confirming the value and impact of our Voting is Sexy campaign.
Fall 2019 to March 2020, we gained a more detailed understanding of voting challenges and motivators working with three U-M students in the Undergraduate Research Opportunity Program). They conducted over 60 semi-structured interviews, 80 online surveys, and a workshop (right) with their peers.
Students in a Winter 2020 Creative Campaigns for Voting course (left) contributed their creative solutions and knowledge as members of the target demographic.