our approach
The Creative Campus Voting Project is an initiative based at the Stamps School of Art & Design at the University of Michigan
Non partisan.
Peer-to-peer.
Fun.
Accurate.
As artists and designers we bring our skills in narrative and visual design, our capacity to think sideways, create community and prompt action!
The Creative Campus Voting Project was sparked by a statistic and an insight from behavioral science.
THE STATISTIC:
Only 14% of U-M students voted in the 2014 midterms.
THE INSIGHT:
Scolding doesn’t help.
Research confirms that most students are interested in voting.
But they’re faced with a process that is new and with rules that are confusing. That’s where we come in.
Our team has been using creative action research to increase college-age voter participation since 2018. Read about our story.