We began in the summer of 2018 by addressing a key tripping point for college voters in Michigan — eligibility for absentee voting. Our explainer video had 13,000 social media views and 300 shares across the state.
In Dec 2018, over 170 students responded to an online survey about their Fall 2018 voting experience, confirming the value and impact of our Voting is Sexy campaign.
Fall 2019 to March 2020, we gained a more detailed understanding of voting challenges and motivators working with three U-M students in the Undergraduate Research Opportunity Program). They conducted over 60 semi-structured interviews, 80 online surveys, and a workshop with their peers.
Students in a Winter 2020 Creative Campaigns for Voting course contributed their creative solutions and knowledge as members of the target demographic.