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2020 project

a messaging framework and a micro-newsletter

In 2020 we noticed there were exactly ten Tuesdays from the start of the semester to Election Day 2020 and used this as a tool to orient students in time and minimize confusion. Together with Turn Up Turnout, we refined top-level messaging and prioritized the most relevant information for each week. Partners on campus (and beyond) were invited to use the framework as a basis for their own communications plans.


Our 10 Tuesdays effort was a micro-newsletter — a Tuesday morning greeting that provided clear action steps, helpful tips, and gentle nudges to keep students on track to vote. Click to see more!

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