a conceptual framework and a micro-newsletter
We noticed there were exactly ten Tuesdays from the start of the semester to Election Day 2020 and used this as a tool to orient students in time and minimize confusion. Together with Turn Up Turnout, we refined top-level messaging and prioritized the most relevant information for each week. Partners on campus (and beyond) were invited to use the framework as a basis for their own communications plans.
Our 10 Tuesdays effort was a micro-newsletter — a Tuesday morning greeting that provided clear action steps, helpful tips, and gentle nudges to keep students on track to vote. Click to see more!